Topman’s NeGen Men t-shirt campaign

Topman brings you a short film directed and edited by Cinematographer Craig Thomas, to the soundtrack of White Noise by Seye. This film documents a day out in London following the 5 Topman models around whilst they were shooting at famous London tourist attractions.

The boys are being shot for the NeGen Men t-shirt campaign wearing t-shirts designed by: Lou Dalton, Christopher Shannon, James Long, Katie Eary and Sibling. T-shirts go on sale on the 7th of June at selection Topman store and at £5 of each sale goes to the British Fashion Council Princess of Wales Charitable Trust which goes towards helping young British designers.

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.