PUMA by Hussein Chalayan explores the velocity of wind and flight for SS12. Inspired by sailing and kite flying, the collection demonstrates how industrial details and dynamics can transform traditional outerwear.

The apparel fuses classic shapes with the modern and technical details seen in athletic sport apparel. The footwear design is distinct, clean and methodical, capturing the interplay of sport, motion and speed through lightweight materials and minimal yet supportive constructions. The final touches seen in the accessories are inspired by the tradition of colour used in Japanese Kabuki theatre. The reds and violets take the collection to new heights, perfect for the summer months and reflect the pace of everyday life.

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.