PUMA by Hussein Chalayan explores the velocity of wind and flight for SS12. Inspired by sailing and kite flying, the collection demonstrates how industrial details and dynamics can transform traditional outerwear.
The apparel fuses classic shapes with the modern and technical details seen in athletic sport apparel. The footwear design is distinct, clean and methodical, capturing the interplay of sport, motion and speed through lightweight materials and minimal yet supportive constructions. The final touches seen in the accessories are inspired by the tradition of colour used in Japanese Kabuki theatre. The reds and violets take the collection to new heights, perfect for the summer months and reflect the pace of everyday life.