Aoúd jewellery is our new religion


I have always had a respect for rosary beads. These sacred beads can be seen in many a religious persons hands, and there is something mesmerizing about watching someone roll the beads between their fingers.

Although I am not a religious person, I do like the thought of having my own beads (Note to my rude followers ‘no not those beads’). Today, I may have just found that in the form of  aoúd jewellery. The natural stones in Aoud Jewellery are joined together with silver and brass pendants, seeds and sometimes coloured tassels.

At the moment aoúd is sold in selected stores such as Excelsior in Milan, Penelope/PS5 in Brescia, Space in Milano Marittima and Cesena, Bottega Back-Door and La Ferramenta in Bologna, Autograph in Birmingham, Shop at S*uce in Dubai.  Whilst we await the new aoúd collection, which will be released 
Livia Gregoretti showroom
 in Milan, we may just get our beads out for the summer.