#IJL2012 seminar on how to work with bloggers

Today I ran a seminar at International Jewellery London conference 2012 on how to work with bloggers.  Staged within the Inspiration Theater we had a packed house for the seminar, which goes to show the attention that blogging is getting at the moment.  Everyone from retailers, brands and even some bloggers were in attendance keen to hear some of my insights into how everyone can work with bloggers more wisely.  If you missed the seminar, then sad for you but you can see a glimps (@ 0.48s) of me in action in the above video (I did say a glimps!).

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.