In the modern age where advertising is king and now across hundreds of different mediums, consumers are bombarded by brand messages everywhere they look. This constant push of messages can create a blur of adverts, and the average person is now likely to see 3,500 marketing messages in one day.
With this in mind Selfridges has introduced a store-wide concept, No Noise. The unique initiative lasts until the end of February with brands from Heinz Baked Beans to Clinique and Diesel taking part and celebrating the power of quiet. They have reintroducing the Silence Room – an idea first dreamed up in 1909 by Harry Gordon Selfridge – an area dedicated for shoppers to find some peace and quiet away from the madness of the store.
Diesel is embracing this concept and dancing a merry but quiet dance with Selfridges by launching an exclusive capsule collection of iconic designs referencing cult pieces from their 90s archive.
At Maketh-The-Man we have been given some exclusive images of the Diesel design team in action, from the initial mood boards, through to the collections sketches and of course the finished designs that you can buy instore at Selfridges.
A purely limited edition menswear collection, each design is only available in 55 pieces and features the famous DENVER denim jacket, classic light blue washed denim jeans, and the famous Mohican head design ‘Only the Brave’ t-shirt. So go forth, but quietly, and be brave my friends.