The Biker Project: Series 1 from AllSaints on Vimeo.
ALLSAINTS are doing some pretty impressive stuff in their flagship store on London’s, Earlham Street. They are using the store, not to sell clothes right now, but to showcase and exhibit different projects. On Monday I was exclusively invited down to see their new exhibition called ‘#TheBikerProject‘.
The project has been created to highlight the design, craftsmanship and attitude of its leather jackets, by featuring 50 one-of-a-kind designs and a short film focusing on AllSaints’ commitment to quality English craftsmanship.
Creative Director Wil Beedle said about the exhibition:
“The leather jacket has always epitomised freedom and rebellion through exquisite craftsmanship – all things that are key to the spirit of AllSaints. And when you consider the tribal nature of bikers, you’re dealing with a culture that by its very essence sets out to express disruption.”
The installation is open to the public now, so get down and check it out.
Its open now to the public, so get down to check it out whilst you can.
