I was lucky enough to be invited to meet Land’ End, an American company that has been serving the UK with the most exquisite shirts. We meet at the Whiskey Exchange in London Bridge and over a naughty whiskey tasting I was taken through their new campaign.
Called ‘Made to Work’ the campaign highlights how their shirts are made to perform, made to last and made to work. Highlighted via the stories of 3 real men and how important a shirt that lasts is to them. As we made our way towards the end of the whiskey tasting we were then invited to experience a barrel proof whiskey, which at almost 60% some were unsure about it.
I of course had to dive right in (well I was the Scot in the room) and I can report I thoroughly enjoyed it. Yes it was strong, and yes I dropped a dash of water into it, but it was velvet smooth and very tasty. But enough about the drinking, the shirts were the main focus of attention here and rightly so. The shirts are amazing quality, and come in traditional, tailored or slim fits. I had mine personalised with my initials and for a classic white shirt Im not sure if ill every need to find another one. Highly recommended, and the brand has a mini sale on now for 2 days so act quick and get yours whilst you can.