Exclusive Preview: Just Add Zero by Coke Zero

COCA-COLA is set to re-launch its zero sugar and zero calorie drink, COKE ZERO, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches exclusively on Monday, is the new integrated marketing campaign that the brand hopes will boast its sales again. Coke Zero Just Add Zero

The new ad campaign shows the protagonist navigating a series of situations where he experiences more by ”adding zero.” Adding ‘zero’ to his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. The twist in the plot comes when the protagonist’s romantic interest turns the perspective on its head and gets more by adding zero – from one hot guy to 10.

Bríd Drohan-Stewart, Marketing Activation Director, COCA-COLA Great Britain comments: “Now we’re marking a new edgier direction with the “Just Add Zero” platform, which we believe is a life philosophy.”

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.