H&M launches new sports collection with thanks to the Swedish Olympic team

Its freezing outside, you have eaten too much over the festive period so perhaps you are looking for some fitness inspiration? Well thankfully H&M have come to the rescue and produced a neat freerunning video.  In collaborating with a company called BASE 79 it showcases the versatility and functionality of the new sports collection with five freerunners moving through London and all its major landmarks.

HM Freerunning video


The new H&M Sport collection has been designed with input from world-class athletes from the Swedish Olympic team, placing the emphasis on performance, with a focus on fashion.

“These new H&M Sport pieces will help everyone get the most out of their sporting life” says Swedish swimmer and Olympic medallist Therese Alshammar.  So its time to get your running, jumping and maybe even skipping on people.  Go forth and be a little more sporty this 2014.



Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

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