Hugo Boss has created the Style Shaper, a new Facebook app
that enables you to create your very own customised shades. With only 3 easy steps from colour, customize, to share it is extremely easy to make your own bespoke pair of shades. Every design can be saved on the brands Facebook page, and viewed in full 3D. A lovely idea by the fashion brand, and with 100’s of entries already, it looks like it has been a very popular one.