The Fear of God for the unbeliever, is the fear of the judgment of God and eternal death. Heavy stuff for a watch brand range. However, Nooka with its strong style credentials may just be able get away with it.
Nooka (Twitter – @Nooka) is a New York fashion design company founded by artist/designer Matthew Waldman. With his FEAR OF GOD range he has mixed luxury and street culture into one. The gold faces of the watches signify luxury whilst the python print on the Italian leather strap have strong religious and biblical meaning.
The limited edition timepiece are available now for $300.