So when I heard about O2’s clever little project to put old retro Nokia and LG phones in shoes I was listening. The campaign aims to highlight what can be done with old handsets, rather than being sent to landfill.
The new phones / footwear, created by designer, Sean Miles from iconic footwear that includes a Christian Louboutin heel, a classic men’s brogue, a Nike Air trainer and a Hunter Welly, contain old Nokia and LG handsets sent in by O2 Recycle customers who no longer had a use for them.
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The Walkie Talkies are “upcycled” by combining recycled handsets and vintage shoes to create fully functional phones that double as pieces of desirable art. Each Walkie Talkie performs exactly as a normal phone would, the keypad being incorporated into the sole of each shoe.
Designer, Sean Miles, the man behind the designs, said: “I wondered how I could make phones that people might be embarrassed to be seen with into something that would give them a new lease of life – which is what upcycling is all about.
The additional items include handbags (so women don’t lose their phones in their bags, the bags will be phones) and gloves that have a phone integrated into them. What would you like to see made as part of the next project?
