So when I heard about O2’s clever little project to put old retro Nokia and LG phones in shoes I was listening. The campaign aims to highlight what can be done with old handsets, rather than being sent to landfill.
The new phones / footwear, created by designer, Sean Miles from iconic footwear that includes a Christian Louboutin heel, a classic men’s brogue, a Nike Air trainer and a Hunter Welly, contain old Nokia and LG handsets sent in by O2 Recycle customers who no longer had a use for them.
The Walkie Talkies are “upcycled” by combining recycled handsets and vintage shoes to create fully functional phones that double as pieces of desirable art. Each Walkie Talkie performs exactly as a normal phone would, the keypad being incorporated into the sole of each shoe.
Designer, Sean Miles, the man behind the designs, said: “I wondered how I could make phones that people might be embarrassed to be seen with into something that would give them a new lease of life – which is what upcycling is all about.
The additional items include handbags (so women don’t lose their phones in their bags, the bags will be phones) and gloves that have a phone integrated into them. What would you like to see made as part of the next project?