Topman and Google+ partner for London Collections: Men in a world first

This season as part of London Collections: Men retail giant Topman, in a global first, partnered with Google+ for an hour long broadcast shoppable hangout.  With behind the scenes interviews, and celebrity fashion show reactions the Google+ hangout was fronted by co-hosts Darren Kennedy (TV Fashion expert and fashion writer) and Becca Dudley (MTV UK Presenter). Alongside Darren and Becca will be YouTube Stars Jim Chapman (youtube.com/j1mmyb0bba), and Marcus Butler (youtube.com/MarcusButlerTV) plus other Topman ambassadors, they all shared their experience of London Collections: Men, whilst consumers could shop their looks.

Topman GooglePlus London Collections Men

On top of this Topman placed wearable ‘Autographer’ cameras on all the hosts including exclusive ambassadors from the BFC, Topman Personal Shoppers, Street Style Photographer Jonathan Pryce and their fashion show PR and Production teams to capture all their unique LC:M activity during the day. The camera’s exclusive footage were then uploaded to Topman Generation  for consumers to view.

Marvin Chow, Marketing Director for Google+ said: “We’re thrilled to be working with Topman to allow fans to experience this season’s fashion show using the Google+ Shoppable Hangout app. Topman has done an amazing job of creating an unprecedented experience through Google technologies with Google+ Hangouts to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion.’’

Jason Griffiths Topman Marketing Director said: “We are excited to be working with Google on this Campaign to showcase Topman’s continued involvement at the forefront of London Collections: Men. Whilst taking users behind the scenes via exclusive access is great, the ability for them to then shop in real time for what our hosts will be wearing whilst they are talking to camera is a brilliant digital innovation and both we and Google can’t wait to see the results.”

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.