Pepsi and Original Penguin partner on ‘Live For Now’ collection

In a global first, Pepsi® and Original Penguin® have partnered together on the inaugural Live for Now™ Capsule Collection. The pinnacle of the Pepsi “The Art of Football” program, the “Live for Now” Capsule Collection brings to life vibrant artwork from six of the hottest street artists: the UK’s professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands and Argentinian street artist Ever.

Pepsi and Penguin Live For Now

“This collaboration project was such a fun and exciting one,” said Adam Weir, director of designat Original Penguin. “Not only was the entire process a combined effort between Pepsi and our brand throughout, but being able to integrate our brand into the world of these street artists allowed us to support our ‘Be an Original’ positioning and break out of the box that we typically work in  as a fashion brand.”

Pepsi and Penguin Live For Now 2

The 23 piece capsule collection blends fashion and art with bold colors and graphic designs from around the world. Designs range from solid t-shirts and iconic polo shirts featuring contrast breast pockets to all-over bold prints of each of the artists’ designs. A statement Ratner jacket boast playful patterns and bright colours in striking blues and reds that offset the cool blue and white color palette of the short sleeve chambray wovens.

Retail prices for items are: £40 for graphic and printed t-shirts; £65-70 for polo shirts; £65 for shirts; and £110 for Ratner jackets. Launching globally on May 22nd, the Original Penguin x Pepsi “Live for Now” Capsule Collection will be available for purchase at Liberty in London, BT2 in Dublin and online at

For more information on the Original Penguin x Pepsi “Live for Now” Capsule Collection, visit and follow the conversation online with #BEANORIGINAL & #LIVEFORNOW.

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

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