I was invited down to Superdry’s flagship superstore on Regent Street to check out their Premium section. Situated in the basement of this store the premium selection includes beautiful items from coats, shoes and trousers that any man would be proud to wear. I was on the lookout for a new coat so when straight for the brands Town Coat section.
The town coats have been created with designer Timothy Everest and comes with neat hidden detail like an internal tech pocket with specially crafted loops which allows discrete threading of an earphone cable. Under the collar there is a contrasting colour velvet trim complete with Superdry logo. Check out the different colours available for those that fancy a collar up look.
These jackets go by their namesake department that they are stocked in. Premium by nature they were beautiful to look at, and beautiful to wear. The sleek silhouette that this jacket gives you is what every man should be looking for this winter.