This campaign is focused on the Topman coat. Throughout history the overcoat has been worn by everyone from the establishment and the military right through to iconic sub-cultures such as Teddy boys, Mods and Skinheads. This staple classic ¾ length coat has been re-worked by Topman into 12 key contemporary styles, each with a slim, trim fit and fresh range of winter-proof fabrics. These 12 styles are the focus of the campaign.
Each coat differs in its styling to give this iconic staple a fresh, modern, contemporary update. From the belted trench to the single-breasted mac, the classic single-breasted 3-button to the contemporary double-breasted drop shoulder. There is a coat for everyone. The distinct styles are then enhanced through colour. These includes classic camel, navy, burgundy, charcoal and black, as well as checks including herringbone, houndstooth and a subtle Prince of Wales check.
‘It’s not very often in menswear that a single item becomes so desirable that it becomes almost impossible to live without. This winter it’s the wool overcoat. A big investment item but one that will see you through several winters such is its versatility and chic timelessness.’
– Gordon Richardson, Topman Creative Director.
The brand is also running a 4 week social competition whereby you just tweet or instagram a picture of anything you cant do without, and you might just win it. Check out the hashtag entries with #JustCantDo.
Wool-blend overcoats featured in ‘Just Can’t Do Without You. The Only Coat You’ll Need’
from £90 and available in store and online at topman.com/JustCantDo.