Carlsberg Laboratories, the Research and Development arm of Carlsberg Breweries, has, together with cosmetics producer Urtegaarden, created a series of male grooming products made from real Carlsberg beer It is a fact that the main ingredients in Carlsberg lager – barley, hops & yeast – are rich in vitamin B and silicium – both of which are said to have beautifying properties for both hair
and skin.
“Every day, we work with ingredients that not only taste great, but which could also help to
make probably the world’s most beautiful men” says Lene Mølskov Bech, Senior Regulatory Lab. Manager. “So of course we had to give it a go!”
Each product in the Beer Beauty series contains 0.5 litres of real Carlsberg beer. Carlsberg Brewmaster Erik Lund explains: “The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products: shampoo, conditioner and
body lotion.”
The limited edition beauty series will soon be available at www.thirstforgreat.com and through special events and consumer promotions. Learn more about beer and beauty at www.carlsberg.com/#!beer-beauty 
