Styling without Limits with Fudge Urban

With all the grooming and haircare products out there, it always helps to learn more about the odd one or two that have been around the game for some time.

Fudge Urban is a male styling range, inspired by professional expertise and designed to be go to styling staples for your hair. The days of pummelling your hair with tons of product are over, for the Fudge Urban range rolls deep with eight new products that are not only no fuss, but also built to suit the needs of every man’s self-expression.

To make the range easier for all to get the end look you’re after, Fudge Urban have split their range out into three easy to navigate product groups:

MATTE UP – These are the super dry products in the Fudge Urban range with a bit more guts packed in, to give you the messier, more matted effects.

HOLD UP – The rough up range is your go to for the nursing off your hair, when it needs the re-working. Within the rough up range comes the inflatable jelly, ice freeze styling gel and the remould-able paste.

ROUGH UP – Grittier natural minerals at your fingertips for the more mineral like texture at your fingertips. You’ll find the



Within the Matte up range you’ll find available the matte wax, matte headmaster and anti-gravity powder styler:

Matte Up Matte Wax – Maximum texture with a non-visible, stronger than glue hold is what you’ll get from the Fudge Urban matte wax. Thanks to its non-sticky texture as well, you can easily wear this all day

Matte Up Matte Head Master – Hit you hair up with a blast of the head master for a laidback look and a dry finish.

Matte Up Anti-Gravity Powder – The powder root booster of the Matte up styler is ideal, for the instant thickening of the hair.



Texture Junk – For the more defined and separated hair, that’s hungry for heaps of texture. The texture junk will give you maximum control whilst the wheat proteins keep you looking silky.

Sea Salt – For the inner surfer in you. The sea salt gives you raw textured feel, as well as the extra body your hair needs.



Inflatable Jelly – the inflatable jelly raises the density of your hair, whilst reclaiming the feeling of natural head of hair. This additionally expands finer hair in an instant, for a fuller look of the hair.

Ice Freeze Styling Gel – For the extreme hold look no further than the ice freeze styling gel from Fudge Urban. High shine without the worry of build-up in your barnet, whilst giving you the support and flexibility you need.

Remouldable Paste – if you ever get bored of your hair throughout the day, the remouldable paste is the one for you. The formula allows you you to shape and re-work your hair into any style you fancy.


The new Fudge Urban range is impressive product, well packaged and very well priced. You can get your hands on all the Fudge Urban ranges from Superdrug.

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.