Belstaff launch America’s Cup inspired capsule collection

Big brands and collaborations have never been far apart, and it looks like Belstaff are no different.

The quintessential heritage brand has recently announced a brand-new partnership with sailing superstar Ben Ainslie and the INEOS UK Team as the team attempts to win the America’s Cup for the first time.


But the partnership isn’t the end of this collaboration, as a new capsule collection to mark the occasion will also be launching soon.

The Collection

The first collection of its kind, this new capsule wardrobe brings Belstaff’s signature heritage looks to the INEOS Team UK, merging the companies’ well-known pieces and materials with a modernised version of classic looks.

Inspired primarily by the clothing worn by America’s Cup teams, particularly those during the 1950s, these high-performance, durable and stylish looks truly have everything a men’s capsule collection requires.


Featuring everything from waxed cotton jackets and quilted waistcoats to crew neck jumpers and chino trousers and jeans, this is a trans-seasonal collection that’s perfect for all weathers. Coming in a colour scheme inspired by the team’s official colours, you’ll find a variety of shades of orange, navy, red and grey throughout.

New Ambassador

The launch of the new capsule collection by Belstaff comes hot on the heels of the announcement of the brand’s new ambassador, Sir Ben Ainslie and the INEOS Team UK.

Aiming to win the 36th America’s Cup this year, Sir Ben previously won with the Oracle Team for the USA back in 2013.

The most successful Olympic sailor, Sir Ben has four gold and one silver medal to his name. Alongside this, he also holds five world titles and is now looking to win another America’s Cup title in 2021.

Stating “The America’s Cup is the oldest international sporting trophy and something that Britain’s never won,” which is clearly something he’s looking to change.

The race and team

Another milestone moment for the company and the team also came after the announcement of this huge new partnership in the shape of a boat.

Over the past 18-months, the team has been building their first AC75 race boat in Portsmouth. A new class of boat, it features a 75ft foiling monohul and state-of-the-art hydrofoils to push boundaries in the world of engineering to generate immense speeds.


Although Britain has never won the title before, the prestigious sailing competition began in English Waters back in 1851. And now, with the Belstaff backed and clothed team, alongside a boat that looks set to put others to shame, it looks as though the UK is looking to change this 170-years after the race initially started.

While you’ll have to wait more than a year to see if the new team can capture the trophy that has alluded the country for so long, you’ll be able to steal the team’s style much sooner, as the clothing collection launches in April 2020.

Welcome to Maketh The Man, a lifestyle and travel blog by Callum Watt and Anton Welcome.

Maketh The Man launched in 2010 as a home to showcase male jewellery. From the best chunky necklaces to our favourite signet rings. Whilst the Mark Twain quote does say "Clothes maketh the man", we actually think its the finer details that make an outfit really pop. Hence why we decided to focus our attention on how to accessorize your wardrobe.

We quickly expanded our coverage to include all accessories from the best footwear, to the most stylish bags and pocket squares.

Today Maketh The Man has grown to be one of the UKs top male lifestyle blogs covering a range of different categories. From the greatest holiday destinations to the tastiest cocktail or finest whisky recommendations, with a healthy dose of technology and grooming thrown in.